It’s Nothing “Profersonal”…

When ABC reporter Shea Allen posted unprofessional comments on her personal blog, she crossed a line…and was fired. The phenomenon of mixing professional and personal online identities—dubbed profersonal by Jason Seiden of Ajax Workforce Marketing—is logging a lot of attention because of its prevalence.

A recent report by the National Business Ethics Survey® of Social Networkers indicates that some employees are starting to get the point. The report found:

  • 79% of employees with at least one social network account consider how their employers would react to a post
  • 64% claim they consider how their employers would react to personal information posted on personal sites

But not all employees are adopting circumspect attitudes with regards to their posting habits. The survey also reported that one fourth of respondents believe it’s appropriate to write about their jobs if they do not name the employer.

Discussion: Should an employee post thoughts or perspectives about their employer on a social networking site? Do employers have the right to expect online professionalism in personal posts? What kinds of personal posts might an employer find unprofessional?

Source: Hyman, J. (2013, August 5). Fired news reporter Shea Allen illustrates the meaning of ‘profersonal’ for today’s workers. Workforce. Retrieved from

5 thoughts on “It’s Nothing “Profersonal”…

    1. bizcombuzz

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  1. Murray

    Good post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis.
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