Classroom Exercise: Researching a Company

[Instructors: Discuss this table with your students; then have them do their own research using form at the end of this post.]

A major part of any job search is finding a company that meshes with your own needs and values. The table below describes aspects of researching a company that can help you find the perfect fit. After reviewing it, use the Company Research Worksheet to list what you learn about organizations you may want to work for.

Element to research Details Where to conduct research
Company values Many employees are happiest when working for an organization whose basic ideologies and business practices coincide with their own (e.g. social causes or innovation).


Company website (About section) company pages



Salary, health care, stock options, and other perks (flexible schedules, onsite facilities, etc.) affect a job’s attractiveness.


Company website (About section) company pages


Business operations

Learn about how the organization makes its money, who buys its products, and what those products’ ratings are. Look for hints about the firm’s stability such as length of time in business, growth patterns, and industry trends. Research the company’s culture, too.


Company website

Annual reports




Leaders set a firm’s goals and motivate and guide the organization to realize its mission.


Company website

News interviews

Social media platforms


News presence

Scan for news about the company. Read customer forums and product reviews to learn more about the company’s reputation. Media sites

Organization’s forums/reviews



Firsthand information


Talk to insiders or other experts who know the firm.


Your networks


Company Research Worksheet


2 thoughts on “Classroom Exercise: Researching a Company

    1. bizcombuzz Post author

      The form is just below the exercise text. Thanks to your feedback, we have tried to make the form easier to find. We appreciate your comment.


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