Monthly Archives: March 2022

Navigating the College-to-Career Path

Business communication instructors hold a unique position in the quest to prepare students for the world of work. A new Georgetown University report, Navigating the College-to-Career Pathway: The 10 Rules of Moving from Youth Dependency to Adult Economic Independence, defines ten areas, outlined below, that students should consider to help guide them into adulthood. Download the 10 Tips to distribute to your students.

10 Tips for Navigating the College-to-Career Path

College marks the time an individual takes an important step toward financial independence. Research shows that young adults can improve their future earning potential by heeding the following ten pieces of advice.

  1. Prepare before beginning college. Understand the opportunities offered by the various programs in higher education. Considerations should include everything from choosing a school to picking a major. For example, community colleges and certificate programs tend to have higher returns on investment in the short term, while in the long run, colleges that award bachelor’s degrees are often the better investment.
  2. Attend school when faced with poor job prospects caused by a recession. Add to your education if you are having trouble obtaining a job during difficult economic times. Because a first job has a huge impact on future earnings and opportunities, it’s better to enter the job market during an economic recovery.
  3. Opt for postsecondary education if possible. More education typically translates into better pay and yields better employee benefits than less education does.
  4. Choose a major/field of study carefully. Paychecks may depend more on the chosen discipline than the level of education obtained. Research which majors will reap the greatest rewards.
  5. Don’t be sucked in by elite college brands. Occupation choice and program of study determine salary more than the name of a college. High-profile institutions do spend more money per student; however, when it comes to labor-market returns (the supply and demand for labor) the occupation and major matter more.
  6. Understand the limitations of a field of study. While important, the field of study itself does not determine earnings. For example, the top 25 percent of humanities and liberal arts majors earn more than the bottom 25% of architecture or engineering majors.
  7. Know the cost/benefit ratio of a major. Long-term earnings vary greatly by major. Humanities, education, and psychology majors rarely catch up to the highest-earning majors, generally found in professions related to science, technology, engineering, and math (STEM disciplines).
  8. Seek a curriculum that offers broad, cross-discipline learning as well as deep learning in one area. The knowledge gained from studying the liberal arts combined with specific career education has value; indeed, this combination acts in a complementary fashion. In this way, a bachelor’s degree provides a balance of knowledge tailored to a field as well as learning from a wide range of subjects.
  9. Focus on competencies required in individual occupations and common occupational clusters. Look for educational programs designed to yield the general competencies valued throughout business: communication, teamwork, sales and customer service, leadership, problem solving, and complex thinking. When choosing a college and major, consider these important outcomes.
  10. Realize when the deck is stacked against you. Women and underrepresented groups face unjust obstacles and systemic biases. Therefore, people in these populations need to take additional measures to optimize their opportunities in the labor market.

 

 

 

 

 

 

 

 

 

One-Page Résumé Still Rules the Job Search… Be Your Own Best Friend… Do Happy Animated Instructors Improve Virtual Learning?

One-Page Résumé Still Rules the Job Search

Despite major changes in the workplace, recruiters still rely on the single-page résumé as the gold standard for evaluating potential hires, according to research conducted by the online job posting site Monster.com.

In its Future of Work report, Monster found that résumés are the single most effective tool for weeding out candidates. In fact, only in-person interviews surpassed the résumé as hirers’ favorite way of evaluating candidates.

Interestingly, the time-honored document’s design and formatting have not changed much. The candidate’s name at the top with bulleted points listing work experience remains the gold standard. And despite the number of word processing tricks now available, simple is best, the survey found, primarily because résumés must be readable to both humans and applicant-tracking technology. That means foregoing fancy fonts for basic typefaces such as Calibri, Georgia, and Times New Roman.

Source: Beltran, G. (2022, January 22). The pandemic changed everything about work, except the humble résumé. The New York Times. https://www.nyt.com

Do Happy Animated Instructors Improve Virtual Learning?

Studies—and our own teaching experiences—confirm that students better connect with instructors who are animated and display positivity, thus providing more motivation to learn. But what about how students connect with computer animations of an instructor during video lessons?

Researchers at the University of California Santa Barbara sought to discover whether students developed the same strong connection with virtual instructors displaying a “positive stance” compared to teachers who showed frustration or unhappiness. The study found that while the students did indeed relate better to the happy, upbeat virtual instructor, the test subjects did a better job at picking up when a human instructor demonstrated happy or frustrated feelings compared to the AI instructor. So live instructors win over virtual ones with regard to actual learning.

That seems obvious, so why bother testing such an idea? The reason is virtual training. As organizations turn to virtual instruction to comply with the plethora of policy and regulations relevant to the workplace, learning from those videos can be improved by using better graphics and improved human animations of instructors, the researchers concluded.

Source: Young, J. (2021, January 28). When virtual animations are teaching, can they make an emotional connection? EdSurge. https://www.edsurge.com

Be Your Own Best Friend

Family and friends are great go-tos for a pep talk. But the best person to help you through life’s ups and downs is you.

Whether it be a life coach, best friend, or therapist, those people we rely on to help us through hard times simply aren’t available 24/7, especially when so many are feeling pandemic fatigue. So it makes sense to take responsibility for our own well-being. Doing so is called self-determination or the ability to use internal resources to guide ourselves through difficulties

Next time you feel low, try these self-help tips instead of reaching for the phone.

  1. Focus. Turn off external noise such as the news, friends, or chatter in your head.
  2. Reflect. Carve time out to think about what’s working, what isn’t, and where you’re headed. In the morning, set an agenda of what needs to be completed that day. At the end of the day, think about what went right or wrong. Look for one thing to celebrate.
  3. Savor small pleasures. Focus on small pleasantries like a good meal, a relaxing walk, or a nice chat.
  4. Accept sadness. If you try to squelch difficult emotions, they will keep popping up until you deal with them. Sometimes it’s best to accept that a time is difficult or that you just feel sad.

Source: Bernstein, E. (2021, December 8). Stressed out? Worn down? It’s time to become your own life coach. The Wall Street Journal. https://wsj.com

LinkedIn Profile and About Worksheet

[Instructors: We’ve provided a blank student worksheet at the bottom of this post.]

 

Millions of employers use LinkedIn to find new hires, so completing a LinkedIn Profile and About section—a textbox at the top of the LinkedIn Profile that acts as an overview of your skills and abilities—is a mandatory aspect of any job search. Examine the sample below. Then use the worksheet to compile information you’ll need to create a compelling LinkedIn Profile, including the About section (formerly called Summary).

LinkedIn Profile and About Example

Element Element Purpose/Specifications Example
Headline (220 characters maximum)

 

Answer What are you doing now? and What do you hope to do? UNC Econ Major and Aspiring Financial Analyst Seeks NGO Internship
Summary (2600 characters maximum) Describe what motivates you, what you’re good at, and what you hope comes next: Tips:

  • Use industry specific words
  • Write in 1st person
  • Explain your current situation
  • Use short paragraphs
  • Include info about non-work life
  • Add media (links to files, images, videos, résumé)
I’m a senior in Econ at UNC with a passion for numbers and analytics and strong desire to work in a company that practices effective altruism. As a member of my school’s investment club, my research prowess helped increase our investment return by 18%, which helped fund a local food bank. Currently I’m finishing up my degree and working 20 hours/week gathering and analyzing data for a green funding organization. When I’m not working, I play tennis at a ranked amateur level.

A skilled writer and great communicator, I’m actively looking for an internship in a company that believes we can save the planet by funding the right kinds of organizations. I’m anxious to do my part.

List experience (jobs, internships, volunteering, pro sports) Include complete information for each entry (name of company; location; title; dates worked) Marin Bank & Trust, Marin, CA. Wealth Management Intern, 2021-2022.
Include any computer-related skills/knowledge, languages. Skills are broken into these areas:

  • Top Skills
  • Industry Knowledge
  •  Tools & Technologies
  • Interpersonal Skills
  • Other Skills
  • Strong analytical and financial modeling skills
  •  Proven strategic thinker
  •  Excellent presentation skills
  • Honed ability to influence and persuade
  • Developing knowledge of ERP systems and related technologies
  • Good understanding of Sarbanes-Oxley
Education information School, degree(s), major/minor, certificates

 

Clemson University, BS, Marketing, School of Business, 2022.

LinkedInProfileWorksheet