[Instructors: We’ve provided a blank student worksheet at the bottom of this post.]
Millions of employers use LinkedIn to find new hires, so completing a LinkedIn Profile and About section—a textbox at the top of the LinkedIn Profile that acts as an overview of your skills and abilities—is a mandatory aspect of any job search. Examine the sample below. Then use the worksheet to compile information you’ll need to create a compelling LinkedIn Profile, including the About section (formerly called Summary).
LinkedIn Profile and About Example
| Element | Element Purpose/Specifications | Example |
| Headline (220 characters maximum)
|
Answer What are you doing now? and What do you hope to do? | UNC Econ Major and Aspiring Financial Analyst Seeks NGO Internship |
| Summary (2600 characters maximum) | Describe what motivates you, what you’re good at, and what you hope comes next: Tips:
|
I’m a senior in Econ at UNC with a passion for numbers and analytics and strong desire to work in a company that practices effective altruism. As a member of my school’s investment club, my research prowess helped increase our investment return by 18%, which helped fund a local food bank. Currently I’m finishing up my degree and working 20 hours/week gathering and analyzing data for a green funding organization. When I’m not working, I play tennis at a ranked amateur level.
A skilled writer and great communicator, I’m actively looking for an internship in a company that believes we can save the planet by funding the right kinds of organizations. I’m anxious to do my part. |
| List experience (jobs, internships, volunteering, pro sports) | Include complete information for each entry (name of company; location; title; dates worked) | Marin Bank & Trust, Marin, CA. Wealth Management Intern, 2021-2022. |
Include any computer-related skills/knowledge, languages. Skills are broken into these areas:
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| Education information | School, degree(s), major/minor, certificates
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Clemson University, BS, Marketing, School of Business, 2022. |
