A long time ago (well, the early 2000s) in a galaxy far, far away (well, in Cupertino, California) the co-founder of Apple came up with a ground-breaking idea for presentations. Renowned for his brilliant keynote addresses, Steve Jobs needed to capture audiences, and he instinctively knew that filling a slide with words was not the way to do it.
Jobs knew that audiences—even ones like his, who were eager to learn about Apple’s new products—had short attention spans and that showing word-heavy, cluttered slides would turn his rapt listeners into glassy-eyed sleepwalkers.
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