[Instructors: Download PDFs of the exercise and key found at the bottom of this post.]
Errors in written documents reflect poorly on the sender, especially in business. When you work for an organization, you represent that company, so anything you send out that contains errors bounces back on the firm. The usage errors shown below are among the most common—and the most annoying to bosses.
It vs. They
It is singular; they is plural. A company is a single entity, so when referring to a firm, use the pronoun it.
Incorrect: Spark Creative Services has offices in Santa Barbara and Los Olivos. They are a full-service event agency.
Correct: Spark Creative Services has offices in Santa Barbara and Los Olivos. It is a full-service event agency.
[This rule of avoiding the singular they pronoun is independent of the pronouns used by nonbinary individuals.]
Assure/Insure/Ensure
Assure is what you do to remove doubt to a living being.
I can assure you that Spark will deliver a superior event.
Insure is the business of an insurance company.
Aetna insures Spark’s fleet of trucks.
Ensure means guaranteeing something.
Spark ensures that every corporate event it creates will deliver superior results with a money-back guarantee.
Make the correct choice in the following sentences:
- Bekins Moving Company assured/insured/ensured the company’s CEO that its move would be seamless.
- Mayflower has been moving families since 1927. It/They specialize(s) in interstate moves.
- GEICO assures/insures/ensures large government groups as well as individuals and is known for its commercials featuring a gecko.
- The physical therapist assured/insured/ensured her client that doing the exercises multiple times a day would lead to a better range of motion.
- Gordon & Grand Spas assures/insures/ensures quality installations of its hot tubs.
- Amazon Prime offers a two-day delivery policy on many of its wares. It/They will stand by that promise.
- The Sundance Institute offers various programs for filmmakers. It/They has/have a superior reputation.
- State Farm assures/insures/ensures cars, homes, farms, and ranches. It/they has/have a solid reputation.
- With its meticulous insulation work, the roofing company assured/insured/ensured the clients that the new roof would take only a week to complete. It/they assured/insured/ensured the roof from leaks for five years.
- Will Geico assure/insure/ensure drivers with a poor driving record?
- When some employees expressed concern about receiving their annual bonuses, the manager assured/insured/ensured them the extra pay would come by the end of the year.
- The warranty for the copy machine assured/insured/ensured that the new part would be free.
Key
- assured
- It
- insures
- assured
- ensures
- It
- It/has
- insures/It/has
- assured/It/ensured
- insure
- assured
- ensured
GrammarErrorsThatDriveBossesNuts
GrammarErrorsThatDriveBossesNuts:KEY
Intended for classroom use only–posting or wide distribution with authors’ permission only (c) The Guffey Team, 2024


