Monthly Archives: November 2024

Grammar Errors That Drive Bosses Nuts

[Instructors: Download PDFs of the exercise and key found at the bottom of this post.]

Errors in written documents reflect poorly on the sender, especially in business. When you work for an organization, you represent that company, so anything you send out that contains errors bounces back on the firm. The usage errors shown below are among the most common—and the most annoying to bosses.

 

 

It vs. They

It is singular; they is plural. A company is a single entity, so when referring to a firm, use the pronoun it.

Incorrect: Spark Creative Services has offices in Santa Barbara and Los Olivos. They are a full-service event agency.

Correct: Spark Creative Services has offices in Santa Barbara and Los Olivos. It is a full-service event agency.

[This rule of avoiding the singular they pronoun is independent of the pronouns used by nonbinary individuals.]

Assure/Insure/Ensure

Assure is what you do to remove doubt to a living being.

I can assure you that Spark will deliver a superior event.

Insure is the business of an insurance company.

Aetna insures Spark’s fleet of trucks.

Ensure means guaranteeing something.

Spark ensures that every corporate event it creates will deliver superior results with a money-back guarantee.


Make the correct choice in the following sentences:

  1. Bekins Moving Company assured/insured/ensured the company’s CEO that its move would be seamless.
  2. Mayflower has been moving families since 1927. It/They specialize(s) in interstate moves.
  3. GEICO assures/insures/ensures large government groups as well as individuals and is known for its commercials featuring a gecko.
  4. The physical therapist assured/insured/ensured her client that doing the exercises multiple times a day would lead to a better range of motion.
  5. Gordon & Grand Spas assures/insures/ensures quality installations of its hot tubs.
  6. Amazon Prime offers a two-day delivery policy on many of its wares. It/They will stand by that promise.
  7. The Sundance Institute offers various programs for filmmakers. It/They has/have a superior reputation.
  8. State Farm assures/insures/ensures cars, homes, farms, and ranches. It/they has/have a solid reputation.
  9. With its meticulous insulation work, the roofing company assured/insured/ensured the clients that the new roof would take only a week to complete. It/they assured/insured/ensured the roof from leaks for five years.
  10. Will Geico assure/insure/ensure drivers with a poor driving record?
  11. When some employees expressed concern about receiving their annual bonuses, the manager assured/insured/ensured them the extra pay would come by the end of the year.
  12. The warranty for the copy machine assured/insured/ensured that the new part would be free.

Key

  1. assured
  2. It
  3. insures
  4. assured
  5. ensures
  6. It
  7. It/has
  8. insures/It/has
  9. assured/It/ensured
  10. insure
  11. assured
  12. ensured

GrammarErrorsThatDriveBossesNuts

GrammarErrorsThatDriveBossesNuts:KEY

 

Intended for classroom use only–posting or wide distribution with authors’ permission only (c) The Guffey Team, 2024

Improving the Group Work Experience

Do you hear moans and groans when you announce a major group project comprising a significant portion of students’ grades? Students have legitimate reasons to dread group work, but we know that that teaching them collaboration is a crucial aspect of the business communication curriculum.

Here are three strategies for improving the group experience:

  1. Allow students to choose their own teams.

This approach has many benefits. Students take ownership of the project early on and may work with their friends or meet new peers who become friends. Perhaps most important, they cannot blame you for their group makeup.

Provide a background of the assignment before allowing students to pick their own teammates. If you have prior student examples of the project you can show, do so. Discuss the skills necessary to complete the assignment (writing and researching, creating visuals, giving an oral presentation, etc.) and whether the task will require groups to meet outside of class. Offer advice about the kinds of questions students should ask one another, such as their availability for meetings; their strengths and weaknesses; preference to lead or follow; and how much time they will be able to give the project. Provide class time for students to meet, greet, pick the teams, and obtain one another’s contact information. Ask for a copy of the roster.

  1. Require teams to create bylaws/rules for team behavior.

Students are well aware of the downfalls of teamwork: slackers, long hours, personality conflicts, communication problems, and more. However, if teams make their own rules about attendance at meetings, deadlines, and quality of work, better buy-in to the project can result. Each group member signs the contract and gives the instructor (their “boss”) a copy.

In addition, consider giving teams a way to fire a group member for non-compliance to the contract. Allow team members to confidentially notify you of the situation so you can help them decide if the offending group member should be let go. If this occurs, offer the fired student an alternative project to pass the class, such as a ten-page paper with an X number of original citations discussing the importance of teamwork in business.

  1. Assign weekly check-in reports to keep teams on task and identify problems.

At the end of each week, ask teams to send you a progress report and include a summary of their weekly meeting (when and where it took place, what was achieved, issues that arose, and resolutions to issues). Every team member should sign the report.

Group work is difficult for busy college students with varied agendas for taking our business communication courses. But empowered students with agency (and the promise of a helping hand) are more likely to take away at least some of the many valuable lessons teamwork has to offer.

 

 

Teaching and Reaching Gen Z

by Janet Mizrahi

When I started teaching in 1997, my students came to class ready to learn. They were attentive (for the most part), believed that a college education would lead to success in life, and showed me respect. They even laughed at my jokes! When they walked into my classroom, they were animated, and chatted with one another, or approached me to ask a question.

Today we face a different breed of student. Gen Z is not only famously anxious—its members do not view college as a time to explore ideas, but rather as a transaction they must complete so that they can move on to the next step in their lives. According to research, they do not socialize with one another, refuse to read, and obsess over grades because they view them as part of the formula to landing a job.

Professors, on the other hand, report a preponderance of cheating, lack of work ethic, a general cynicism about education, and a corresponding lack of engagement. The high cost of college has garnered a student-as-client mentality that has resulted in many instructors dumbing down material so the “customer” will be happy (and the instructor will keep her job).

Furthermore, we read about the dire state of higher education–that it is on the brink of an ideological collapse, and that students and their families cannot afford the often obscenely high fees and debt their education will impose. Is college even necessary? we hear again and again.

This scenario would have been unthinkable in my early years as a writing instructor and certainly in my own experience as a student. It is true that our students have lived through a lot in their young lives–the Great Recession, the pandemic, and a world and nation at odds. But so have we. We have been told we must wear kid gloves with our students, be flexible, change our syllabi, adopt groundbreaking new technology, and handhold and cheerlead and counsel. And while such demands would have been inconceivable 25 years ago, today I grudgingly accept them. If the institution of higher education is to continue to be the breeding ground of an educated populace, we instructors must adjust to the students we face in our classrooms. Then we must dredge up empathy and teach our subject matter with conviction if we hope our students will be motivated to learn.

But that does not mean we have to be pushovers. I refuse to hand out As. If a student thinks “Cs get degrees,” it’s fine with me. But I cannot allow a student to think that mediocre work is excellent, and my grading will reflect that. That’s why I am clear about my expectations, while I also show my students that I care, because I do. When students see disengaged and disheartened teachers, how can they feel engaged? I may need to give myself some pep talks, but I will walk into my classroom with enthusiasm for what and whom I teach.

One last point. We are all profoundly aware of the level of anxiety this generation experiences, and I, for one, am not going to be the push that shoves them into an abyss. We hear that students need support, that they have not been taught to be independent. I am in a position to help to a degree—but I will set limits. I am not a therapist or a counselor, and I believe it would be wrong of me to take on that role. But I will learn what my campus can offer a student in crisis and will literally walk students to the help they need.

We’ve all been through a rough few years. But when students come into my classroom, they will find an instructor who believes in what she teaches and who will show compassion—but one  who will also hold onto her priorities and convictions.

I hope it will continue to work.