Category Archives: 4. Classroom Exercises

Writing Concise Tweets for Organizations

[Instructors: Download the exercise and suggested solutions at the end of this post.]

 

Tweets are a common way for businesses to communicate with customers. The messages can contain up to 280 characters (which include letters, spaces, and punctuation), but tweets of around 100 words grab more attention than longer messages. When writing tweets, follow these tips:

  • Include only main ideas and focus on useful information.
  • Choose descriptive but short words.
  • Personalize your message if possible.
  • Be prepared to write several drafts.

Use the situations below to compose effective tweets and tiny URLs if necessary.

Flight cancellation.American Airlines flight number 2425 from Palm Springs, California (PSP) to Dallas/Fort Worth International Airport has been cancelled due to maintenance issues. The flight was scheduled to depart at 6:10 AM. No new flight has been scheduled. Passengers are asked to rebook by sending a direct message (DM).

Reply to customer. Mia Sanchez wrote a complaint to Target about a lengthy wait for a toddler’s play kitchen, which she purchased online. Target wants Mia to know her irritation has been noted but does not want to apologize since she received her delivery within Target’s stated time frame.

Promotion information. Vern’s Verdant Nursery is promoting a wide variety of drought tolerant salvias for one week only, October 12-19, at 20% off the regular price. Vern’s prides itself on good service.

Information sharing. Prof. Marty Jameson wants her students to be aware of a new study that links to a lesson she taught recently in her business communication class. The study focused on what hirers are looking for in new graduates and found that new graduates possessed skills employers considered important.

Emergency notification.After a devastating fire, local officials in Ventura, California, are concerned that a heavy rainstorm will lead to potentially deadly mudslides. The county is issuing evacuation warnings to citizens whose homes may be susceptible to danger and wants residents to remember to gather important records, pets, and medicines.

Writing Concise Tweets for Organizations Exercise

Writing Concise Tweets for Organizations Exercise-Solutions

 

 

 

Writing Concise Tweets for Organizations

[Instructors: Download the exercise and suggested solutions at the end of this post.]

Tweets are a common way for businesses to communicate with customers. The messages can contain up to 280 characters (which include letters, spaces, and punctuation), but tweets of around 100 words grab more attention than longer messages. When writing tweets, follow these tips:

  • Include only main ideas and focus on useful information.
  • Choose descriptive but short words.
  • Personalize your message if possible.
  • Be prepared to write several drafts.

Use the situations below to compose effective tweets and tiny URLs if necessary.

Flight cancellation. American Airlines flight number 2425 from Palm Springs, California (PSP) to Dallas/Fort Worth International Airport has been cancelled due to maintenance issues. The flight was scheduled to depart at 6:10 AM. No new flight has been scheduled. Passengers are asked to rebook by sending a direct message (DM).

Reply to customer. Mia Sanchez wrote a complaint to Target about a lengthy wait for a toddler’s play kitchen, which she purchased online. Target wants Mia to know her irritation has been noted but does not want to apologize since she received her delivery within Target’s stated time frame.

Promotion information. Vern’s Verdant Nursery is promoting a wide variety of drought tolerant salvias for one week only, October 12-19, at 20% off the regular price. Vern’s prides itself on good service.

Information sharing. Prof. Marty Jameson wants her students to be aware of a new study that links to a lesson she taught recently in her business communication class. The study focused on what hirers are looking for in new graduates and found that new graduates possessed skills employers considered important.

Emergency notification. After a devastating fire, local officials in Ventura, California, are concerned that a heavy rainstorm will lead to potentially deadly mudslides. The county is issuing evacuation warnings to citizens whose homes may be susceptible to danger and wants residents to remember to gather important records, pets, and medicines.

Writing Concise Tweets Exercise

Writing Concise Tweets Possible Solutions

Eliminating Sentence Structure Errors

[Instructors: Download the exercise and key at the end of the post.]

Some of the most common complaints about writing in the workplace involve three sentence structure errors.

 

A fragment is usually a broken-off part of a sentence. Fragments often can be identified by the words that introduce them–words such as although, as, because, even, except, for example, if, instead of, since, such as, that, which, and when.

Example: Jeremy loaded his résumé with keywords and relevant skills. Which is why he            couldn’t understand receiving no responses.

Improved: Jeremy loaded his résumé with keywords and relevant skills, which is why he couldn’t understand receiving no responses.

Run-on (fused) sentence. A sentence with two independent clauses must be joined by a coordinating conjunction (and, or, nor, but) or by a semicolon. Without a conjunction or a semicolon, a run-on sentence results:

Example: Becca considered an internship she also thought about graduate school.

Improved: Becca considered an internship, but she also thought about graduate school.

Improved: Becca considered an internship; she also thought about graduate school.

Comma splice. When a writer joins (splices together) two independent clauses without using a coordinating conjunction, a comma splice results.

Example: Jeremy disliked networking, however he knew how important it was.

Improved: Jeremy disliked networking; however, he knew how important it was.

ImprovedJeremy disliked networking, but he knew how important it was.

Study the following. Identify fragments, run-ons, and comma splices. For each item write an improved version. If a sentence is correct, write C.

  1. Jeremy mailed over a hundred beautifully written résumés. Which is why he was depressed when he didn’t receive quick responses.
  2. To come up with a tagline that describes what you do and who you are. Ask yourself questions about what you are really good at.
  3. Candidates can’t anticipate precise questions, however they can expect to be asked about their education, skills, experience, and availability.
  4. An elevator speech is a pitch you can deliver in 60 seconds it tells who you are and what you can offer.
  5. Becca hoped to find a job in marketing, however she was willing to consider other offers.
  6. If possible, call in advance to inquire about what to wear, also ask how to prepare.
  7. Some job candidates go a step further they prepare professional-looking business cards with their name and tagline.
  8. In today’s challenging and digital job market, the focus is not so much on what you want but on what the employer needs.
  9. Although you may be changing jobs and careers in the future. You still need to train for a specific career area now. 
  10. Zack saw no value in preparing a résumé at this time. Because he was only a sophomore and searching for a job was a distant and distressing task.
  11. Employment counselors suggest learning more about careers they recommend taking a summer job, an internship, or a part-time position in your field.
  12. Having a current résumé makes you look well-organized and professional. If an unexpected employment opportunity should arise.
  13. With over 50,000 job boards and employment websites deluging the Internet. It’s hard to know where to start.
  14. Early in her academic career, Becca begin monitoring advertisements and websites in her career area, Jeremy preferred to wait.
  15. Recruiters seem to favor chronological résumés. Which is good because they are easier to write than functional résumés.

EliminatingSentStrucErrorsExercise

EliminatingSentenceStructureErrorsKEY