Since AI bounded into the job hiring sector two years ago, it has upended the hiring process. AI not only provides employers with a way to sift through enormous numbers of candidates—it gives job searchers the ability to apply to hundreds of positions.

However, all is not well in the AI-infested hiring process. Companies are bogged down by thousands of unqualified applicants because AI-powered applicant tracking systems (ATS) often miss the ones who would be the best fit. Job seekers, on the other hand, have figured out how to optimize their application materials to slip through ATS barriers whether they possess the appropriate qualifications or not.

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“It’s not what you know. It’s who you know.”

That saying—which implies that contacts are more important than skills—has been passed down to job seekers through the decades and remains relevant to this day. While skills still play a huge part of succeeding in the workplace, contacts are the key to getting into the workplace.

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When students take responsibility for their own learning, they actively assume control over their academic success. This includes looking for opportunities, finding help when it’s needed, and achieving personal goals.

The start of a new semester with your business communication classes is a perfect time to help your students take charge of their education, set goals, and choose what they want to take away from a course.

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