We all do it—judge the first ten minutes of a movie to decide if we will continue watching—give a boring conversation perhaps ten minutes before we bail—decide within the initial moments of a first date whether there will be a second.
Our students evaluate a class session, too. If we haven’t grabbed them within the first ten minutes, we have lost them. But how to pull in our distracted and anxious Gen Z students? A recent article in The Teaching Professor offers invaluable advice that is especially applicable in the business communication classroom.
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